Introduction: Wellness for People and the Planet
When you think about wellness, you might picture nourishing your body, improving your skin, or supporting your heart health. But at Crane Wellness, we believe that true wellness is a cycle—what nourishes us must also nourish the planet. This is why every product we create begins with the same guiding principle: take care of the earth, and it will take care of you.
Our key ingredients—coix seed, kelp, matcha, mushrooms, nattokinase, and more—are not only selected for their potency and tradition but also for the way they are grown. By sourcing from regenerative and sustainable farms in Japan, we ensure that our supplements deliver benefits for you while protecting ecosystems, preserving cultural traditions, and uplifting the farmers who make it possible.
In Japan, respect for the environment is not just a value—it’s a way of life. Even in the busiest cities, people will carry their trash home rather than litter. Mountains are revered, oceans are cherished, and farmland is tended with care that spans generations. Our sourcing is an extension of this deep cultural ethos.
What is Regenerative Farming?
Regenerative farming goes beyond “sustainable.” While sustainability focuses on maintaining current conditions, regeneration actively improves them. It’s about rebuilding soil health, restoring biodiversity, and capturing carbon from the atmosphere—all while producing nutrient-dense crops.
Key regenerative practices include:
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Crop Rotation to naturally replenish soil nutrients.
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Cover Cropping to prevent erosion and feed the soil.
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Reduced Tillage to protect soil microorganisms.
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Integrating Livestock to naturally fertilize and cycle nutrients.
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Water Conservation Techniques that reduce runoff and preserve aquatic ecosystems.
- Regenerative Ocean Farming to enhance the ecosystem of the ocean waters surrounding Japan, like where our kelp is farmed off of the coast of Hokkaido.
The result? Healthier soil, cleaner water, more resilient crops—and ingredients that retain their full nutritional power.
The Japanese Approach to Stewardship
Japan’s agricultural history stretches back thousands of years, rooted in a philosophy that farming is a partnership between humans and nature. Farmers often see themselves not as landowners, but as caretakers for future generations.
Some unique aspects of Japanese environmental culture include:
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Mottainai 勿体無い – a principle of not wasting resources, whether it’s food, water, or materials. This is a phrase that expresses a sense of regret over wasting with a deeper meaning related to environmental awareness and respect for resources.
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Satoyama 里山 – the traditional practice of managing the borderlands between villages and woodlands or mountains to create a balance between human activity and wildlife.
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Deep seasonal awareness – farming aligned with natural cycles, planting and harvesting at optimal times for both crop health and ecosystem stability.
This mindful approach ensures that farming in Japan remains sustainable not just in technique, but in spirit. These are all apart of the culture behind Crane Wellness.
Ingredient Spotlight: Coix Seed from Regenerative Fields
Our Tone & Glow Coix Seed Extract Powder begins its life in nutrient-rich, regeneratively managed fields. Coix seed—also called Job’s tears—has been part of Japanese beauty and wellness traditions for centuries, prized for its ability to promote skin hydration, even tone, and overall skin health.
Why regenerative farming matters here:
Healthy, microbe-rich soil produces coix seeds with higher levels of key bioactive compounds, including coixenolide and polyphenols. These compounds are responsible for the skin-calming and moisturizing effects that make Tone & Glow so effective. By regenerating the soil each year, farmers ensure that every harvest is as potent as the last.
Ingredient Spotlight: Kelp and Mekabu from Regenerative Sea Farms
Our Pure Oceanic Root Iodine is powered by two ocean superfoods: kelp fronds extract and mekabu (the flowering sprout of wakame seaweed). These are cultivated in regenerative ocean farms that restore marine life rather than deplete it.
The oceanic benefits:
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Seaweed grows without fertilizers or pesticides, relying only on sunlight and nutrient-rich seawater.
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It absorbs large amounts of carbon dioxide, helping combat climate change.
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Seaweed farms act as nurseries for fish and shellfish, boosting local biodiversity.
By sourcing from these farms, we’re not just protecting marine ecosystems—we’re actively helping them recover.
Ingredient Spotlight: Matcha & Mushrooms from Sustainable Farming
Our Matcha Mushroom Latte blends ceremonial-grade Japanese matcha with lion’s mane, reishi, cordyceps, shiitake, and meshimakobu mushrooms. Each ingredient comes from farms that use water-conserving irrigation, composting, and natural pest management.
Matcha from shaded tea fields in Japan retains higher levels of L-theanine and catechins, offering both calm focus and antioxidant protection. Mushrooms grown on natural wood logs or organic substrates contain richer beta-glucans and bioactive compounds, making every sip more beneficial.
Ingredient Spotlight: Nattokinase from Non-GMO Fermentation
Our Nattokinase Blend 6,000 FU is made from natto, a traditional Japanese food produced by fermenting non-GMO soybeans with Bacillus subtilis. The soybeans are grown using soil-restorative techniques, and the fermentation process is low-energy and waste-minimal.
Sustainable fermentation ensures that the nattokinase enzyme maintains its potency for supporting healthy blood flow and cardiovascular function—while also minimizing environmental impact.
Why Ingredient Quality and Farming Methods Matter for You
Choosing supplements from regeneratively farmed sources isn’t just an environmental decision—it’s a personal health investment. Nutrient density in crops declines when soils are depleted, but regenerative practices reverse this trend, resulting in:
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Higher antioxidant levels
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Better mineral content (like magnesium, potassium, and iodine)
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Greater flavor and aroma, enhancing the sensory experience of your supplements
Put simply, the health of the soil, ocean, and ecosystem translates directly into the health benefits you feel.
Our Commitment Beyond Sourcing
We know that sustainability doesn’t stop at the farm. That’s why we’ve implemented:
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Carbon-neutral shipping for every order—removing over 782 kg of shipping emissions since November 2024.
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Minimal, recyclable packaging to reduce landfill waste.
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Partnerships with small-scale Japanese farmers to ensure fair pay and long-term support for rural communities.
These efforts mean your purchase supports not only your own wellness, but also the planet and the people who care for it.
How You Can Join the Cycle of Wellness
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Choose consciously sourced supplements—look for brands that verify farming practices.
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Reduce waste at home—embrace the Japanese practice of carrying reusable bottles, bags, and containers.
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Support regenerative agriculture—buy from farmers’ markets, join a CSA, or support ocean-friendly seafood.
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Practice mottainai—reduce food waste by finding creative uses for every ingredient.
Conclusion: Wellness That Lasts Generations
In Japanese culture, the belief that “we borrow the earth from our children” is more than a proverb—it’s a responsibility. By choosing supplements made from regeneratively and sustainably sourced ingredients, you’re taking part in that responsibility.
Every scoop of coix seed powder, every sip of matcha latte, every serving of iodine-rich kelp is a reminder that your health is intertwined with the health of the planet. At Crane Wellness, we are proud to honor that connection—from seed to supplement.
