Crane transforms time-honored ingredients into science-led formulas that help you thrive better, longer.

Japanese Heritage Meets Modern Wellness

The Crane Story

From Osaka to Your Daily Ritual

Crane Wellness is rooted in a five-decade legacy with our parent company in Japan—where ancient wisdom meets modern science. What began in 1974 as a research-driven pursuit to elevate everyday wellness has grown into a portfolio of best-in-class supplements trusted for quality, taste, and results. Today, our U.S. team in Santa Ana, California works hand-in-hand with our R&D leaders in Japan to bring purposeful, beautifully made products to your routine.

Timeline

1974 — Founded by Yoshimasa Sasaki after his youngest son fell ill and he became passionate about the science behind holistic healing ingredients.
1980s-90s — Expansion of functional ingredients, patents and testing capabilities. Expanded into multiple countries.
2010s — Breakthroughs in beauty-from-within and longevity-focused formulas, winning awards and recognition.
Today — Japan-made, science-backed products tailored for modern life. Still family owned by the founders three sons.

Ancient Wisdom, Modern Science

Yoshiharu Sasaki, Ph.D.
Director of Research and Development, CTO

With decades of hands-on experience developing health supplements and researching the science behind nutrition, Dr. Sasaki is at the forefront of scientific innovation in the wellness industry.

Dr. Sasaki earned his Doctor of Engineering in Biotechnology from Sojo University and has held prestigious research positions at institutions such as Michigan State University and Konan University. His contributions to the scientific community are vast, with numerous publications in areas ranging from antioxidant activities and molecular biology to the development of cutting-edge health foods and supplements.

Our Quality Process, Simplified

Conscious Sourcing — Prioritize high-grade, non-GMO inputs; gluten-free and organic when possible.
Evidence-Led Formulation — Leverage proprietary blends (e.g., Fine Aging Care Berry Mix) and trademarked actives where appropriate.
Manufactured Under GMP Standards — Built for traceability and consistency, from raw material to finished good.
Rigorous Testing — Verify identity, purity, potency, and safety for every batch.

Dr. Sasaki Research

Sourcing & Sustainability

Responsibly Sourced, Taste-Forward by Design

We select ingredients for efficacy and flavor—because wellness should be enjoyable. Expect ethically sourced, regenerative options like kelp and coix seed, and uniquely Japanese ingredients such as Okinawan moromi vinegar, kelp root from Northern Japan’s coast, coix seed, Aomori garlic extract, and Japanese green tea and matcha leaves.

Packaging & Shipping Commitments

100% recyclable packaging with plant-based inks
Carbon-neutral shipping on every order

Progress you can track

Ingredients with documented origin stories for traceability
Products with recyclable/renewable packaging
CO₂e offset per order and supporting groundbreaking carbon removal technologies

Ingredient & Science Hub

From Osaka to Santa Ana

A Note from Our Founder, Hiroo Kato

Wellness is a daily ritual. Small choices that, over time, change everything. Growing up in Japan taught me that longevity isn’t a trend; it’s a culture of care.

At Crane, we honor that culture through meticulous sourcing, research-driven formulas, and a deep respect for people and planet.

Our Japanese values of kaizen - always improving, and working hard to make a difference for everyone around you shine through our everyday efforts here in the Santa Ana office.

Thank you for letting us be part of your wellness journey.

TRANSPARENCY IS A PRIORITY

FAQs

Where are your products made?

In Japan, in facilities operating under GMP and ISO9001 standards with robust testing.

Do you use non-GMO and gluten-free ingredients?

Yes. Our products are non-GMO and gluten-free; organic where possible. Always check each product page for specifics.

What makes your sourcing different?

We prioritize efficacy, flavor, and responsible origin—featuring regenerative options like kelp and distinct Japanese ingredients (coix, moromi vinegar, garlic extract, natto, and green tea).

Are your products tested?

Yes. Ingredients and finished products undergo rigorous testing at multiple stages for identity, purity, potency, and safety.

How are you approaching sustainability?

From start to finish. Sourcing ingredients from sustainable and regenerative sources. Using recyclable packaging with plant-based inks and carbon-neutral shipping on every order.

Where is your U.S. team located?

Santa Ana, California

THANK YOU FOR CHOOSING CRANE WELLNESS