When it comes to choosing a wellness brand, trust is everything. At Crane Wellness, our mission is to deliver clean, effective, and beautifully crafted supplements rooted in Japanese tradition and backed by science. Whether you're just discovering our brand or looking for a deeper connection to your daily rituals, here are five key reasons Crane Wellness stands apart.
1. A Legacy of Japanese Wellness Since 1974
Crane Wellness is proudly owned by Fine Japan, a legacy health and nutrition company founded in Osaka in 1974 by Yoshimasa Sasaki. With over 50 years of experience producing functional foods and natural supplements, our roots run deep in Japanese culture and wellness traditions.
What began as a small factory has grown into a global organization with offices in Japan, China, Vietnam, the Philippines, and the U.S. Our heritage is reflected in everything we do—from the time-tested ingredients we use to the philosophies of harmony, simplicity, and longevity that guide our formulations.
Fine is still family operated and the founder's son Nobu Sasaki is the CEO, leading the company in Japan.
2. Led by Science: Powered by the Sasaki Family and Osaka University
Today, Crane Wellness' science and research is led by Yoshiharu Sasaki, our Chief Technology Officer and the son of our founder. Yoshiharu brings decades of scientific and clinical research to the brand, combining the wisdom of traditional Japanese remedies with modern evidence-based innovation.
In 2010, we established the FINE Bioscience Research Center (FBRC) at Osaka University, one of Japan’s most prestigious academic institutions. This close partnership ensures that every Crane formula is grounded in cutting-edge science and held to the highest research standards.
3. Sustainably and Regeneratively Sourced Ingredients
We believe that what’s good for your body should also be good for the planet. That’s why many of our key ingredients are regeneratively farmed and sustainably sourced, including:
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Coix Seed (Tone & Glow) – grown without pesticides or chemicals using regenerative agriculture in Japan
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Kelp (Pure Oceanic Root Iodine) – harvested from clean ocean sources and rich in iodine and fucoidan
Every product is free from synthetic additives, artificial fillers, and unnecessary extras—just clean, potent nutrition, delivered with care.
4. Uncompromising Quality and Manufacturing Standards
Our dedication to quality is more than a promise—it’s part of our DNA. With four state-of-the-art manufacturing facilities in Japan, we produce 300–600 SKUs at any given time, all under strict regulatory standards.
Crane Wellness products are manufactured in GMP-certified, ISO 9001-compliant, and Organic JAS-certified facilities. These globally recognized certifications guarantee that every product meets the highest standards for safety, purity, and consistency.
5. A Deep Cultural Commitment to Holistic Wellness
Crane Wellness is more than a supplement brand—it’s a reflection of a cultural philosophy. In Japan, wellness is not a trend. It’s a way of life built on balance, gratitude, and a deep respect for nature.
From our minimalist, clean formulations to our recyclable, plant-based packaging and carbon-neutral shipping, we act with intention in every step. We are proud to be part of the FINE Group Philosophy, which prioritizes well-being, mutual benefit, creativity, integrity, and continuous learning.
When you choose Crane, you’re choosing a company that honors people, science, and the planet.
Final Thoughts
In a crowded wellness space, Crane Wellness offers something rare: a brand built on heritage, powered by research, and committed to transparency and sustainability.
Whether you’re nourishing your skin, supporting your hormones, or seeking calm clarity, Crane is here to help you feel your best—naturally and intentionally.
